Ecommerce Growth Strategy
Most consultants hand you a deck. I build the strategy, the financial model, and the team — then stay until it's actually running.
No agency guesswork. No quoted ROAS you have to trust. Everything built bottoms up — so the numbers are yours.
About
I've spent 17 years inside ecommerce brands — not just advising them. I understand what it takes to build a team, model a financial plan that actually holds, and create the systems that let a brand scale without falling apart.
With an MBA from UCLA Anderson and experience across brand strategy, merchandising, and operations, I work with founders and leadership teams who are ready to move from guesswork to a real path forward.
I also run my own brand, Kilasiku Bags — so I know firsthand what it means to be on the other side of this work.
Founder Perspective
Running my own brand isn't a side project — it's what keeps my strategy grounded in what actually works on the ground, not just on paper.
ROAS, CAC, margin — built into a model you can actually make decisions from.
Hiring, training, and staying on to manage — or making the agencies vs. in-house call.
Rebrand support, positioning, and franchise development built for where you're going.
Channel development, social content strategy, and product drop pipelines.
What I Do
Your brand is the foundation everything else is built on. I help you get clear on what you stand for, where you're going, and how to communicate it — then build the infrastructure to bring it to life across every channel.
Most agencies hand you a quoted ROAS and ask you to trust it. I don't work that way. We build your financial model bottoms up — from your actual unit economics, channel costs, and margins — so every number is something you understand, own, and can make decisions from. No shiny words, no guesswork.
I don't just help you hire — I help you build the right structure, make the agencies vs. in-house call, and stay on to manage if you need it. Your team should be a competitive advantage, not a liability.
The right partnerships — retail, wholesale, creator, affiliate — can change the trajectory of a brand. I help you identify the right channels, build the relationships, and create the pipelines that drive repeatable revenue.
How It Works
I don't just hand over a deck and leave. I build the roadmap, develop the tools to make decisions from, and either train your team to execute — or build it for you.
Every engagement starts with getting clear on where you're trying to go. Then we figure out exactly what's in the way — and build the system to close that gap.
No More Agency Guesswork
When an agency quotes you a ROAS, you have to take their word for it. I take that out of the equation entirely. We build the numbers ourselves — bottoms up, from your actual data — so you always know exactly where a figure comes from and whether it's real.
In Practice
I've run this process on my own brand, Kilasiku Bags. I know what works because I've had to make it work myself.
We start with a clear-eyed look at your brand, team, financials, and growth blockers. No assumptions — just the real picture of what's working and what isn't.
We set real goals with real numbers behind them. Revenue targets, team structure, brand positioning — all connected into a coherent picture of what success looks like.
Financial models, decision frameworks, hiring plans, content strategies — I build the actual infrastructure your team needs to execute, not just a slide deck.
I can train your existing team to run the playbook, stay on fractionally to manage the process, or help you build the team from scratch. Whatever the situation requires.
The Work
Most brands are flying blind — or worse, trusting an agency's quoted numbers without any way to verify them. I build everything bottoms up: starting from your actual SKUs, your real cost structure, your channel economics, and what it actually takes to hit a number.
The result is a financial model that's yours — not a black box someone else controls. It becomes the source of truth for every growth decision: what to spend on paid, where to expand, when to hire, and whether the plan is actually realistic before you commit to it.
What You Walk Away With
A bottoms-up model built on your real numbers, a team that knows how to use it, and metrics that guide every decision going forward — no agency middleman required.
Monthly Revenue
$31K
$19K below $50K target
Blended ROAS
4.5×
1.5 gap to 6× target
Gap to Goal
$19K
monthly shortfall
Channel Performance — Current vs. Target
A simplified view of the revenue model built for a DTC brand in the apparel category. Numbers are illustrative.
Who This Is For
I work best with founders and leadership teams who know they need a real system — not another agency, not another audit, but someone who can build the whole thing and make it run.
You're past the scrappy phase but growth has stalled or gotten messy. You need a real strategy and a team that can execute it.
You're rebranding, entering new channels, or rebuilding your team. You need someone who can hold the strategy while the org evolves.
You're done with consultants who hand you a report. You want someone who will build the system, train your team, and stay until it works.
Work With Me
No pitch, no pressure. I'll tell you honestly if I can help — and what it would actually take. Most people know within the first conversation whether this is the right fit.
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